Do Sellers Still Have to Pay the Buyer's Agent Commission? Here Is the Honest Answer

by Cheryl Dillon

This is one of the most common questions I am hearing right now from sellers across King and Snohomish County, and I love that people are asking it. It tells me sellers are paying attention, doing their research, and want to make a confident, informed decision rather than simply doing what everyone did a few years ago.

So let us talk about it honestly, the way I would if we were sitting across the table from each other with a cup of coffee.

The short version is this. Legally, no, you do not have to pay the buyer's agent commission anymore. Strategically, however, the overwhelming majority of sellers in our market are still choosing to offer one. Here is why that distinction matters so much, and what it means for your sale.

What Actually Changed With the NAR Settlement

In 2024, the National Association of Realtors settled a major lawsuit that changed how real estate commissions are presented and negotiated across the country. Before this change, it was common for the seller's listing agreement to automatically include an offer of compensation to the buyer's agent, and that offer was published directly in the MLS for every other agent to see.

After the settlement, that automatic, published offer of compensation was removed from the MLS. Commissions were officially decoupled. In plain language, that means there is no longer a built in, expected line item that says the seller will pay the buyer's side. Every commission conversation now stands on its own, between the seller and their agent, and separately between the buyer and their agent.

This was a meaningful shift, and many sellers heard about it and understandably thought, "Wonderful. That means I keep more money at closing."

I understand that hope completely. However, here is where the legal answer and the strategic answer start to look very different from each other.

The Legal Answer Versus the Strategic Answer

Legally, you are correct. Nothing requires you to pay a single dollar toward the buyer's agent's fee. You can list your home, sell it, and keep one hundred percent of the negotiated terms with no compensation offered to the buyer's side at all. That is allowed, and it is your right as a seller.

Strategically, though, this is where I want to slow down and walk through it with you, because this is the part that protects your bottom line.

In our local market, current data shows that roughly ninety five to ninety nine percent of sellers are still choosing to offer a seller concession to help cover the buyer's agent fee, typically somewhere in the range of two and a half to three percent. Almost everyone is still doing it, even though almost no one technically has to.

That is not because sellers are being talked into something. It is because the sellers who understand the buyer pool in our area, and who want their home to sell quickly and for the strongest possible price, recognize that this concession is one of the most effective tools they have.

Why Local Buyers Are Already Cash Strapped

To understand why this matters so much here in the greater Seattle area specifically, you have to understand what the buyer on the other side of the table is actually facing.

Home prices across King and Snohomish County remain significant, which means down payments are significant too. A buyer putting down even ten or fifteen percent on a home in Bothell, Edmonds, Mill Creek, or Mukilteo is already setting aside a substantial amount of money before they even get to the closing table. Then add closing costs, which often run another two to three percent of the purchase price. Then add moving costs, inspection fees, and the simple reality of life, which always seems to bring a few unexpected expenses right when you need cash the most.

By the time a buyer has gathered their down payment and covered their closing costs, many of them are running close to empty. If they are then told they also need to come up with an additional two to three percent, often well over twenty thousand dollars in our market, to pay their own agent directly out of pocket, that is not a small ask. For a meaningful number of buyers, it is simply not possible.

This is the heart of the issue. It is not that buyers do not value good representation. It is that the math genuinely does not work for a large portion of the buyer pool if that cost is added on top of everything else they are already stretching to cover.

What Happens If You Do Not Offer a Concession

Here is where I want to be completely honest with you, because this is exactly the kind of guidance I would want if I were on your side of the transaction.

If you choose not to offer any concession toward the buyer's agent fee, you are not doing anything wrong, and you are well within your rights. However, you are also narrowing your buyer pool, sometimes significantly. Buyers who cannot bridge that extra gap will simply move on to the next listing, one where that concession is already built in.

Fewer buyers looking at your home generally means fewer offers. Fewer offers generally means less competition. Less competition generally means more time on market and softer pricing. None of that is a guess. It is simply how supply and demand behaves, and it plays out the same way whether we are talking about real estate or anything else people shop for.

A home that sits on the market longer often ends up selling for less than it would have if it had attracted strong, immediate interest right out of the gate. So the conversation is never really "save two and a half percent" versus "do not save two and a half percent." It is closer to "protect my buyer pool and my negotiating position" versus "risk a smaller pool, a longer timeline, and a price that may end up lower than where we started."

How I Help Sellers Think Through This

When I sit down with sellers, I never want this to feel like a sales pitch or a scare tactic. I want it to feel like exactly what it is, a strategy conversation between two people who both want the same outcome, which is the strongest possible result for you.

We look at your specific home, your specific neighborhood, and what similar homes nearby have been doing. We look at how many active listings are competing for the same buyers right now and what those listings are offering. We talk through your goals, your timeline, and your comfort level. And then we build a pricing and concession strategy that reflects your actual situation, not a generic rule that gets applied to everyone.

For some sellers, especially in very desirable, low inventory pockets where multiple offers are still common, there may be more flexibility. For most sellers in today's more balanced market, offering that concession remains one of the simplest, most effective ways to keep your home competitive from the very first day it is live.

This is also where preparation matters so much. A home that has been properly prepared, beautifully photographed, and strategically marketed, paired with a concession that keeps it accessible to the widest pool of qualified buyers, is a home that is positioned to perform.

A Story From a Recent Listing

I recently worked with a seller in Snohomish County who came to me leaning strongly toward not offering any concession at all. Understandably so. After everything that had changed, it felt like a chance to keep a little more in their pocket, and I completely respected that instinct.

We looked at the data together. We looked at what comparable homes were offering, how many buyers in that price range were working with lenders that required them to bring full closing costs in cash, and what the recent days on market looked like for similar listings with and without a concession offered.

After walking through it, the seller decided to offer the concession, built thoughtfully into the pricing strategy from the start. The home went under contract within the first two weeks, with multiple offers, and closed at a price that more than made up for the concession itself. Looking back, the seller told me it felt less like "giving something away" and more like "removing a barrier" so the right buyers could actually get to the table.

That is the heart of this whole conversation. It is not about giving anything up. It is about making sure your home is genuinely accessible to the people most likely to fall in love with it.

As I Cover in My Book

As I cover in my book, King County Insider Home Selling Tips, understanding how today's commission landscape actually works is just as important as understanding your home's value. The sellers who get the strongest results are the ones who walk in with a full strategy, not just a sign in the yard. Concessions, pricing, preparation, and marketing all work together, and when they are aligned, the results speak for themselves.

Frequently Asked Questions

Do I still have to pay the buyer's agent commission?

Legally, no. The NAR settlement removed the automatic, published offer of compensation from the MLS, and every commission is now negotiated individually. Strategically, most sellers in the greater Seattle area, roughly ninety five to ninety nine percent, are still choosing to offer a concession of around two and a half to three percent to keep their home accessible to the widest pool of buyers.

What is a seller concession, and how is it different from a commission?

A seller concession is an amount the seller agrees to contribute toward the buyer's costs, which the buyer's agent can then be paid from. It is negotiated as part of the offer rather than being a fixed, automatic line item, which gives sellers more flexibility and control than the old system allowed.

Why are so many buyers unable to pay their agent out of pocket?

Between down payments, closing costs, and moving expenses, most buyers in our market are already stretching their available cash. Asking them to also pay their agent directly, often more than twenty thousand dollars, removes many otherwise qualified buyers from the pool entirely.

Will refusing to offer a concession hurt my sale?

It can. A smaller buyer pool generally leads to fewer offers, less competition, and a longer time on market, which can ultimately affect your final sale price. This does not mean a concession is required, however it does mean the decision deserves a real strategy conversation rather than a guess.

Is this negotiable?

Yes, completely. Every part of this, the amount, whether to offer it at all, and how it fits into your overall pricing strategy, is something we work through together based on your home, your goals, and what is happening in your specific neighborhood right now.

Does this apply the same way in every Seattle area neighborhood?

Not exactly. Inventory levels, buyer demand, and competition vary by neighborhood and price point across Bothell, Edmonds, Mill Creek, Mukilteo, and the rest of King and Snohomish County. That is exactly why a personalized strategy, built around your specific home and area, matters so much.

Ready to Talk Strategy?

If you are thinking about selling and want to understand exactly how this applies to your home, your neighborhood, and your goals, I would love to walk through it with you. No pressure, no pitch, just an honest conversation and a strategy built around what matters most to you.

📞 425-954-5622 📧 Cheryl@CherylDillonRealEstate.com 🌐 CherylDillonRealEstate.com 📍 1455 Leary Way #400, Seattle, WA 98107

Cheryl Dillon is a licensed REALTOR® in the state of Washington with EXP Realty.

GET MORE INFORMATION

Name

Name

Phone*

Phone

Message

Message
Cheryl Dillon

+1(425) 954-5622

cheryl.dillon@exprealty.com